About / Team

MU

Muhammad Umar

Chief Executive Officer, eLogiks

  • Based in Lahore, Pakistan

Leads eLogiks — direction, clients, and the commercial side of every engagement.

Umar leads eLogiks. He sets the direction of the company, owns the client relationship on every engagement, and is accountable for the results the team commits to.

His background is on the commercial side of digital: market research, listings and paid performance, and the discipline of measuring whether something actually worked. That is where the eLogiks habit of tying every decision to a number comes from.

Profile copy: draft written from the role only — awaiting Umar's own bio and photo.